Professor Lucia Reisch FREcon

About

Lucia Reisch, FREcon, Inaugural El-Erian Professor of Behavioural Economics and Policy for Sustainable Development.

Research

I am a behavioural economist interested in sustainable markets and development. My main research focus is on behavioural economics, behavioural public policy, sustainable consumption, intercultural consumer behaviour, consumers and digitization, as well as consumer policy. Over the past decades, I have been a principal investigator in several large interdisciplinary EU and Nordic research projects.

As the inaugural El-Erian Professor for Behavioural Economics and Policy at Cambridge Judge Business School, I focus on behavioural insights-based policies for sustainable development in research, teaching, and practice. I often collaborate with policymakers, multinational bodies, and innovative companies worldwide.

Department

I am an “Economics and Policy” Subject Group member at Cambridge Judge Business School.

University

Professor; Director and Founder of the El-Erian Institute for Behavioural Economics and Policy.

Further Information

I bring decades of experience in high-level policy consulting on consumer behaviour and behavioural public policy. I was the founding Chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). I have also served as a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019), and on a range of high-level scientific committees and ad hoc groups advising German Chancellor Angela Merkel on sustainability issues, including the Ethics Commission established following the Fukushima disaster in 2011.

Beyond the German government, I have advised international organisations including the EU, OECD, UNEP, World Bank, Inter-American Development Bank, FAO, and WHO, as well as governments around the world, on the application of behavioural insights to policy challenges.

My academic contributions have been recognised through election as a lifelong member of the German National Academy of Science and Engineering. I am also an Honorary Leibniz Professor at the Leibniz Institute for Prevention Research and Epidemiology in Bremen and an Elected Member of the Royal Economic Society. Prior to joining Cambridge Judge Business School, I was Professor of Consumer Behaviour and Policy at Copenhagen Business School.

I am a contributing author to the Intergovernmental Panel on Climate Change (IPCC) Sixth Assessment Report.

At Queens’ College, I serve as Academic Director of the YNOT Institute: Data Science for Equity.